Tuesday, 3 July 2012

Am back in Addis Ababa working on the next phase of the Entoto Cityview project, a feasibility study for a major new tourist destination on the ridge of hills immediately to the north of the city. Our Phase 2 report has been accepted by the client so we are now embarking on the refinement of our initial proposals.  These include a lodge, restaurant visitor centre to interpret Ethiopia’s rich cultural heritage and a craft area where visitors can view handicrafts being produced.  Other components could include a high altitude training centre for athletes (our site is at 3,000m) and a backpacker hostel.

Sadly the rainy season has arrived and it has been difficult trying to get the client out of the office so we can talk through our ideas onsite. Though given the torrential downpours we’ve seen over the last few days, the ground conditions are likely to make any detailed site investigations difficult in any case.

So instead I’ve been doing some research on a couple of topics of relevant to the business planning phase of our work – potential demand for the backpacker hostel, and local handicraft initiatives with whom we could partner.  Interestingly, whilst there are some really good mapping studies showing backpacker flows around Australia, South East Asia and South Africa I’ve come across nothing on the volume or profile of the market in East Africa. So if anyone knows of any work I might have overlooked, please let me know. 

As for the handicraft sector, tomorrow I’m meeting key personnel in the Ministry of Tourism & Culture with responsibility for a number of initiatives across the country. Hopefully I’ll come away from the meetings with enough information to allow us to determine the size of that part of the development and also, who we could partner with. I am particularly keen to get the Beza Community Outreach project involved – they work with women infected with HIV, training them in jewellery production and providing them with an opportunity to earn a living. Their designs use coffee beans, silver beads and also the bronze casings from bullets, combining innovative design with recycling, something that is more and more common in the sector.  So to inspire you, here are two photos of recycled handicrafts – one of necklaces made by Beza here in Ethiopia, and the other a picture made from Coke cans from the Gambia. Enjoy.